e.tv launched their four new channels last night in Morningside, Sandton. It was an intimate sit down gathering compromised mainly of e.tv executives, TV producers, press and a few e.tv stars. The four channels are Ekasi+, eToons+, eMovies+ and eAfrica+.
The channels, which will be part of the channels on OpenView HD, will start airing on 15 October 2o13, which also marks 15 years e.tv has been on air.
Present at the function was e.tv boss, Marcel Golding who spoke about the history of e.tv. "15 years ago we launched e.tv amid great skepticism and naysayers. The success of e.tv speaks for itself," he said. "Now we are launching an additional four channels. it's a great milestone for us. We aim to bring the best TV to the South African public and we pledge to continue. We want to ensure that the masses enjoy good TV, free of charge. That's why we think the OpenView HD decoder, which will have a once off fee is a great thing for local TV."
Golding also heaped praise on e.tv channel head, Monde Thwala. "Monde embodies the character of e.tv and he has believed in the channel from the beginning. He joined e.tv as a junior producer and the one thing about him was that he was always willing to learn and wanted to be one of the best TV execs in the country. This night is really all about him," he said.
Thwala stressed that content is king and that it guides e.tv, however the target audience is also king and it's the audience that guides the content on e.tv. "We did extensive research on the content that would be suitable for each of the channels and we believe that we have succeeded to get content that is part of e.tv's DNA."
"e.tv has always had great ratings when it comes to showing movies and so we've decided to carry on and have a dedicated movies channel, which will play all film genres, local, African, international. It will provide a platform for local film makers to show their work to the public."
"We have to cater for children. No channel can exist fully without a programme dedicated to children. Not only will we bring the best cartoons, but also educational programmes which will aid in the development of children. Plus kids channels are always a great babysitter."
"With the popularity of Nollywood productions, we have decided to tap into it. But we won;t be bringing you films alone, but also soapies, drama sereies, documentaries and talk shows. This will provide a look into the African TV industry."
"I believe this channel will resonate with most of our viewers. This channel will have stories about the everyday South African on the streets. There will be music shows; a cooking show, Kasi-Licious with Katlego Mlambo; talk shows with Khanyi Mbau (Katch it with Khanyi Mbau) and Masechaba Lekalake (Ekse Let's Talk). Ntombi Mzolo (Ngcobo) will present a cultural dance show, Gumba Gumba. This channel will show the best of South Afrca."
We really hope that these channels become a success for e.tv and also that the other 15 channels on OpenViewHD will be worth the R1900 once off fee for the decoder, satellite and installation.
Let's also hope that they will sort out the mess with SABC so those three channels can be added to the bouquet. While it's not competition for DStv, it's still a step in the right direction. Now we hope that the content on these channels will be top notch- proper producing, acting, hosting and writing.
|Khanyi Mbau hosts Katch It With Khanyi|