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e.tv to launch FOUR new channels with OpenView HD in October

The future of South African free-to-air TV is finally here. e.tv will later this month, be launching FOUR new TV channels at an event in Johannesburg, thanks to their OpenView HD decoder. 

Reports have stated that the Platco owned OpenView, is a step away from SA moving from analogue to digital. The Hosken Consolidated Investments owned Platco is the sister company of e.tv, which also owns news channel, eNCA.  eNCA reported in July that OpenView is a free service, with just a once off payment for the decoder and installation. 
Openview HD is a new platform and will transmit various channels alongside DStv and TopTV, but unlike the alternatives Openview HD is free. Viewers will have to part with around R1,900 in order to buy the OpenviewHD decoder. It is expected to be available at most major retailers next month. Consumers will have to buy a set up box decoder and install it in their homes. Then they will never have to pay subscription again, the company said. Some television lovers have welcomed the idea of free satellite TV and those behind Openview HD believe its business model is quite sustainable.  “Openview HD its business model is different. We are not a pay TV operator or a broadcaster for that matter,” said Maxwell Nonge of Platco. “We are more of a platform company that provides platform services to channels to broadcast their channels in the country. Channels will make their money from advertising revenues while Openview HD makes its money from charging the channels for carriage,” said Nonge. Openview HD will offer some high definition channels. This will complement the up-coming of Digital Terrestrial Television, to be launched soon by government.
There is still no word on what type of channels these will be, but it is expected that the eNCA channel will also be included in the line up. A sports channel, kids channel and a lifestyle channel are also touted to be on the line up of channels to be added. 

SABC is allegedly also looking to get into the deal with OpenView, according to a report by The Media Online

R1900 once off beats the R600+ monthly fee for DStv. Has Multichoice finally gotten a worthy competitor? I guess we shall wait and see. 

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