Colin Callender -TV producer and President of Playgroundand- and Starz CEO, Chris Albrecht discussed the global content business for original programming, exploring the creative challenges faced by drama producers in bridging the cultural divide between the U.S. and the rest of the world. They also reflected on lessons learned from their past transatlantic projects and collaborations.
Chris and Colin have worked together extensively, with Collin being a producer on Starz, The White Queen.
Avi Nir, CEO of the Keshet Media Group had a keynote address titled, “TV 2014: Challenging Predictability." He address how to drive innovation in television in today’s digital age and debated how to innovate and break current paradigms in TV and the constant need to find a balance between challenging versus boring the viewer.
Alex Carloss, the Global Head of Entertainment, YouTube, USA spoke about the “The Power of Choice” in TV. It's a known fact that viewers are always on the search for the next best thing and also the way that they consume TV.
Deb Roy, the Chief Media Scientist at Twitter, USA spoke about one of our favourite topics- Twitter and TV and how live tweeting TV can increase the reach of the programme. He shared his views on what this possibly means for TV networks, advertisers, content creators and viewers. I wish they had someone from TVTag, formerly Get Glue, to talk about this too.
We can't deny that TV is changing and we honestly need to keep abreast all the trends that are happening. The TV world has started to embrace web series, online shows, Netflix and this is also because great content, like Orange is the New Black, House of Cards, Misadventures of Awkward Black Girl and more are being made and are beautiful productions. Broad City is the prime example of how great TV can be made and the many ideas from the web series that can be adapted for TV.
Next up, panel discussions with 50 Cent, Kim Cattrall and Amy Poehler