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SABC Advertiser Upfront

The SABC held it's Advertiser Upfront this morning at The Square Boutique Hotel, in Umhlanga. It's part of the public broadcasters three city meet up with their advertisers, for both radio and TV. 

SMtv was one of the few media entities invited to the upfront. It's worth noting that the SABC still hasn't had it's media upfront this year, which is rather strange. Inquiries were made from the media and marketing team, and we were told "Soon." 

The presentations to advertisers were done by heads of channels, sales managers, radio heads and more. 

The TV panel consisted of SABC's General Manager for TV, Leo Manne; SABC 3's channel head, Aisha Mohammed; SABC 1's channel head, Sam Mpherwane; SABC 2's acting programmes manager, Jacqui Hlatshwayo; and Tshifhiwa Mulaudzi, SABC's GM for TV sales. 

From this panel discussion, which was MC'd by Lotus FM DJ, Neville Pillay and lasted for just over 50 minutes, saw the TV execs reveal some interesting things about the public broadcaster, including the changes that are going to happen after the 2014 FIFA World Cup. 

Big Reveals

  • The SABC has spent R1,3 Billion on new local content for 2014/2015. Tshifhiwa Mulaudzi told the advertisers that the SABC's Group COO, Hlaudi Motsoeneng called him into a meeting last week and told him he wants his money back. Hence the need for more advertisers on the broadcast network. 
  • 23 million people watch SABC channels. That's almost half of the country's population that watches the SABC, either via the SABC, DStv and StarSat. 
  • Advertiser Funded Programmes are popular on the channel and there will be more of them making their way onto our screens in a few weeks/months. 
  • The SABC made R348 million profit, before tax last financial year. 
  • SABC News Channel is the second most watched news channel in South Africa. The channel, according to Mulaudzi, boasts great numbers and that's thanks to the coverage of the death of Nelson Mandela
More reveals were made. In the next couple of posts we'll unpack what we can expect on all three SABC channels in the next few months. 

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