This is a huge moment in SA TV history. It's as big as Oprah Winfrey's iconic show coming to an end a few years ago. Noeleen Maholwana-Sanqgu has been in our homes for the past 12 years and it's incredible that only now it has hit us that her show has been so embedded into our pysche.
After 12 years, SABC3 and Noeleen have confirmed that she will be hanging up her shoes and leaving the show. The last broadcast of 3Talk is on Monday, 20 April 2015.
In the last few years, we have been rather bored (for lack of a better word) with the show and felt that it needed a makeover, drastically. We complained about the same people coming on the show, the structured, 'we know what to expect' thing about the show and the lack of a studio audience that we felt will take the show to a whole other level.
Anyway now that the show is ending, and it's sad. The show has some faithful viewers, so to them it's a huge loss.
"After coming to you live every afternoon live for 12 years, the show will be ending on 20 April," Noeleen said at the beginning of her show today (Monday, 15 Feb 2015). "After giving it a lot of thought, I let SABC know early last year that I had decided to hang up my 3Talk shoes and bring this amazing adventure to an end at the end of this season. The botton line is I was not fired. Do not say it again."
Various publications, notably Media24's Sunday Sun, reported that the Noeleen had been fired by the channel. So it seems that Noeleen decided to leave the show on her own. Okay.
So, now what? Will SABC 3 be doing a whole new show? We sure hope so. Plus we expect it to be a very youth (under 35) focused show, which will fit in with SABC 3's current target audience. A panel discussion show (NOT Tongue In Cheek) would be perfect or even a normal talk show, just with a studio audience.
I guess we shall have to wait and see.
Here is the full statement below by SABC3.
SOUTH AFRICA’S “QUEEN OF TALK” NOELEEN HANGS UP HER 3TALK SHOES
After 12 years of continuing the country's conversations every afternoon on SABC3, 3Talk will be coming to an end on the 20th of April, 2015.
The show has enjoyed an unprecedented run on South African television and has been fortunate to be a part of viewers' daily routines for over a decade.
After such a long journey with the show, Noeleen Maholwana Sangqu decided a year ago that she would be hanging up her 3Talk shoes at the end of the current season.
"When we started the show, I could never have imagined that we would have such an enduring relationship with our viewers. I have had the most fabulous 12 years on 3Talk. It's been an amazing adventure which has brought so much fun and meaning into my life, but after a lot of thought, I think it's time for me to bid farewell," remarked Noeleen.
“We are sincerely grateful to Noeleen for her incessant support, commitment and professionalism over the last 12 years. Noeleen has moved, inspired and empowered our viewers through the many episodes of 3Talk. It is the end of an era” said Aisha Mohamed, SABC3 Head of Bouquet.
“SABC3 viewers can expect the channel to keep in line with its lifestyle offering post the last season of 3Talk. The channel will continue to bring viewers entertaining variety and lifestyle content which will be communicated closer to launch date,” continued Aisha.
Keep watching 3Talk every afternoon at 4pm on SABC3, as we wind down towards the end of an era.